It’s important to utilize local SSP platforms because they can help publishers reach more relevant and engaged audiences, increase their ad revenue, and optimize their inventory performance. Here are some of the benefits of using local SSP platforms:
• Local SSP platforms can connect publishers with local advertisers who are looking for specific audiences and geographies. This can increase the demand and competition for the publisher’s inventory, resulting in higher CPMs and fill rates.
• Local SSP platforms can also provide publishers with more control and transparency over their inventory. Publishers can set their own pricing rules, floor prices, and deal types, as well as monitor their inventory performance and quality in real-time.
• Local SSP platforms can leverage their local market knowledge and expertise to help publishers optimize their inventory strategy and maximize their revenue potential. They can offer publishers access to local data, insights, and best practices, as well as provide them with dedicated support and service.
• Local SSP platforms can also help publishers comply with local regulations and standards, such as GDPR, CCPA, or COPPA. They can ensure that the publisher’s inventory is sold in a safe and compliant manner, protecting the publisher’s reputation and user privacy.
In summary, local SSP platforms can offer publishers a lot of advantages over global or generic SSP platforms. They can help publishers reach more local advertisers, increase their ad revenue, optimize their inventory performance, and comply with local regulations. If you are a publisher looking for a local SSP platform to use in 2023, you can check out some of the top options here
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