It’s important to utilize local DSP platforms because they can help advertisers reach more relevant and engaged audiences, optimize their campaign performance, and save time and money. Here are some of the benefits of using local DSP platforms:
• Local DSP platforms can connect advertisers with local publishers who have specific audiences and geographies. This can increase the effectiveness and efficiency of the advertiser’s campaigns, resulting in higher ROI and lower CPA.
• Local DSP platforms can also provide advertisers with more control and transparency over their campaigns. Advertisers can set their own targeting criteria, bidding strategies, and budget limits, as well as monitor their campaign performance and quality in real-time.
• Local DSP platforms can leverage their local market knowledge and expertise to help advertisers optimize their campaign strategy and maximize their revenue potential. They can offer advertisers access to local data, insights, and best practices, as well as provide them with dedicated support and service.
• Local DSP platforms can also help advertisers comply with local regulations and standards, such as GDPR, CCPA, or COPPA. They can ensure that the advertiser’s campaigns are run in a safe and compliant manner, protecting the advertiser’s reputation and user privacy.
In summary, local DSP platforms can offer advertisers a lot of advantages over global or generic DSP platforms. They can help advertisers reach more local publishers, optimize their campaign performance, save time and money, and comply with local regulations. If you are an advertiser looking for a local DSP platform to use in 2023, you can check out some of the top options here.
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