Reachable https://reachableads.com Ad Network Company Thu, 17 Aug 2023 09:13:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 https://reachableads.com/wp-content/uploads/2023/08/cropped-fb-dp-32x32.png Reachable https://reachableads.com 32 32 230864865 Why it’s important to utilize local SSP platforms? https://reachableads.com/2023/08/09/hello-world-2/ https://reachableads.com/2023/08/09/hello-world-2/#comments Wed, 09 Aug 2023 12:19:10 +0000 https://reachableads.com/?p=1

It’s important to utilize local SSP platforms because they can help publishers reach more relevant and engaged audiences, increase their ad revenue, and optimize their inventory performance. Here are some of the benefits of using local SSP platforms:

• Local SSP platforms can connect publishers with local advertisers who are looking for specific audiences and geographies. This can increase the demand and competition for the publisher’s inventory, resulting in higher CPMs and fill rates.

• Local SSP platforms can also provide publishers with more control and transparency over their inventory. Publishers can set their own pricing rules, floor prices, and deal types, as well as monitor their inventory performance and quality in real-time.

• Local SSP platforms can leverage their local market knowledge and expertise to help publishers optimize their inventory strategy and maximize their revenue potential. They can offer publishers access to local data, insights, and best practices, as well as provide them with dedicated support and service.

• Local SSP platforms can also help publishers comply with local regulations and standards, such as GDPR, CCPA, or COPPA. They can ensure that the publisher’s inventory is sold in a safe and compliant manner, protecting the publisher’s reputation and user privacy.

In summary, local SSP platforms can offer publishers a lot of advantages over global or generic SSP platforms. They can help publishers reach more local advertisers, increase their ad revenue, optimize their inventory performance, and comply with local regulations. If you are a publisher looking for a local SSP platform to use in 2023, you can check out some of the top options here 

]]> https://reachableads.com/2023/08/09/hello-world-2/feed/ 1 1 Why it’s important to utilize local DSP platforms? https://reachableads.com/2022/10/19/hello-world/ https://reachableads.com/2022/10/19/hello-world/#comments Wed, 19 Oct 2022 11:45:34 +0000 https://staging-hub.liquid-themes.com/starthub-eight/?p=1

It’s important to utilize local DSP platforms because they can help advertisers reach more relevant and engaged audiences, optimize their campaign performance, and save time and money. Here are some of the benefits of using local DSP platforms:

• Local DSP platforms can connect advertisers with local publishers who have specific audiences and geographies. This can increase the effectiveness and efficiency of the advertiser’s campaigns, resulting in higher ROI and lower CPA.

• Local DSP platforms can also provide advertisers with more control and transparency over their campaigns. Advertisers can set their own targeting criteria, bidding strategies, and budget limits, as well as monitor their campaign performance and quality in real-time.

• Local DSP platforms can leverage their local market knowledge and expertise to help advertisers optimize their campaign strategy and maximize their revenue potential. They can offer advertisers access to local data, insights, and best practices, as well as provide them with dedicated support and service.

• Local DSP platforms can also help advertisers comply with local regulations and standards, such as GDPR, CCPA, or COPPA. They can ensure that the advertiser’s campaigns are run in a safe and compliant manner, protecting the advertiser’s reputation and user privacy.

In summary, local DSP platforms can offer advertisers a lot of advantages over global or generic DSP platforms. They can help advertisers reach more local publishers, optimize their campaign performance, save time and money, and comply with local regulations. If you are an advertiser looking for a local DSP platform to use in 2023, you can check out some of the top options here.

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