What is CPC Calculator?

CPC stands for Cost Per Click and is the amount each click costs. It is usually a good payment model for advertisers, but not that great for website owners.

If you are selling ads on a CPC basis, this means a payout is triggered every time an ad is clicked on. If you are buying ads by the click, it is commonly referred to as PPC (which stands for Pay Per Click). There is actually no difference between CPC and PPC however.

CPC can also be used as a measure of how much clicks have cost when you are using different ad pricing models. Paying for clicks is often cost-effective when you are starting out, but when your CTR starts getting better then a CPM rate can be better.