Reachable SSP

A supply-side platform service is a software that helps publishers sell their online ad spaces to advertisers in an automated and efficient way. By using a supply-side platform, publishers can connect their websites and apps to multiple sources of demand, such as ad exchanges, networks, and demand-side platforms. They can also set their own rules and preferences for selling their inventory, such as minimum prices, ad formats, and categories. A supply-side platform helps publishers optimize their revenue and fill rates by finding the best buyers for their ad spaces.

Some of the benefits of using a supply-side platform service are:

• You can access a large and diverse pool of potential buyers for your inventory.

• You can save time and resources by automating the ad selling process.

• You can use data and analytics to measure and improve your performance.

• You can create and display high-quality and relevant ads for your audience.