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A demand-side platform (DSP) is a software that allows advertisers to buy and manage digital ads from multiple sources, such as websites, apps, games, podcasts, and streaming platforms. DSPs use programmatic advertising, which is the automated and real-time bidding of ad spaces, to make the ad buying process faster, cheaper, and more efficient. With a DSP, advertisers can target their audience based on various criteria, such as location, device, behavior, and interests. They can also track and optimize the performance of their ads across different platforms and channels.

Some of the benefits of using a DSP are:

• You can access a large and diverse inventory of ad spaces from various publishers and networks.

• You can manage your budget and bids more effectively and dynamically.

• You can use data and analytics to measure and improve your campaign results.

• You can create and run personalized and engaging ads for your audience.